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Brand Marketing


by Sarah Feeney

Add equity and elevate your brand at the earliest inception 

Delivering a flexible and effective service for brands of all size and ambition with a guarantee that all brand marketing strategy and expert guidance will always be bespoke to each individual client.

A simple solution to securing the very best quality of know-how with a pay-as-you-go model and a step-by-step guided journey towards an optimum 360 channel mix. 

This work creates the building blocks, from initial idea to brand documents and useful toolkits. 

 

your partner to innovate, challenge and grow

AgencyUnderRocks
a plant growing at sarah feeney brand marketing consultant

Brand development and marketing "solutions" with accountability

Remarkable 360 expertise made available for everyone

—from initial idea to global consumer reach

The partner to propel your brand forward with relevance, consistency and purpose


Services to innovate, challenge and GROW

what clients and colleagues say

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terence parris testimonial for sarah feeney brand marketing consultant

Terence Parris. Sports Brands & Diversity Consultant: PUMA 


“People believe that the brand Sarah is working on, is talking personally to them.
I would highly recommend Sarah in roles that aim to bring brands to life.”



Work delivered:
Culture Marketing for PUMA International.

Dita Von Teese Sweet Gwendoline Gin at sarah feeney brand marketing consultant

Industry:                      

Positioning:                 

Brief: 

 

 

                      

Speciality spirits / lifestyle

Premium

Brand development, tone of voice and a brand engagement strategy. 

Brand development and engagement for Sweet Gwendoline French Gin

A powerful, fun and glamorously risqué lifestyle gin that pays homage to the whip-cracking artistry of John Willie

 

Work that resonates with, respects and champions the fetish community and aesthetic

 

One that aligns with core customers with authenticity via consciously curated brand partnerships

Image by Albert Sanchez

everything to seed and grow a brand

"one of the pioneers."
Terence Parris. PUMA & Diversity Consultant.

a cactus growing at sarah feeney brand marketing consultant

       Activates brand ambitions and growth with an aligned and consistent strategy

       Nurtures loyalty with interactions that treat fans like friends instead of customers

 

       Ensures activations resonate with one unified, distinct and clear voice

 

       25+ years of global experience, best practice intel and insights

 

A remote live-work pioneer with a base in London, a neighbourhood agency with global insight, a Northern Londoner.

Current clients and projects:

Sweet Gwendoline French Gin

Workers Whiskey

the modernist society

 

 

services that deliver

these services work

Step-by-step, bookable modules specially designed for global lifestyle entrepreneurs and innovative brands evolving, refreshing or pivoting.

Build from strategy to asset and tool delivery with no contracts, retainer fees or red tape.

Everything to start, reboot or grow a brand, from Brand Books for brand creation and development, through to marketing strategy for sincere growth.

 

a public telephone box at sarah feeney brand marketing consultancy

A great place to start.

Invest in services specific to your brand—let's talk! 

a workshop at sarah feeney brand marketing consultant

A results-focused process that works. Our collaboration starts here.

a pile of coffee table books at sarah feeney brand marketing consultant

Create a strong foundation for your brand—

 at any stage of its evolution. 

record covers at sarah feeney brand marketing consultant

 

Want to engage fans with high-performing content that tells your brand's story?

a man in a hat in a cafe at sarah feeney brand marketing consultant

Cut the fluff—be understood! Bring the brand to life with unique, clear and consistent language.

a band in Brazil at sarah feeney brand marketing consultant
a plant growing at sarah feeney brand marketing consultant

Contact for growth:

feeney@under-rocks.com

A powerful way of aligning to core customers with more emotional and loyal connection.

AgencyUnderRocks

Tools and blueprints for key stakeholders and brand guardians

track record

Hand-picked by VICE Media to advise on Old Blue Last beer 

Entrenched brands into the local culture of 75 global cities 

5 years Global Head of Entertainment Marketing at PUMA International

The subject of a BBC documentary about brands and sub-culture 

case studies 

These services helped build brand equity and growth...   

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this work is for you if: 

the brand has a cult following but where's the growth? 

teams need to understand and value the brand's original spark or independent, organic approach  

you need industry recognised tools and documents for third party collaborations

your structure grew organically and needs making sense of as an organisation

fans struggle to navigate interactions, getting lost in silos  

there's a need for one unified voice; people in the organisation describe the brand differently 

you're a brand or marketing manager, brand founder, entrepreneur, you're starting, getting going, refreshing or growing

Collaborations with those making a valuable contribution to culture, operating with drive and intent and a commitment to working within the arts, design and independent publishing
Take a look
 
 
picture of sarah feeney brand marketing consultant

An illustrious career working on lifestyle and culture-based brands —was featured in the BBC documentary "Cool Hunters" on how brands infiltrate subculture for authenticity.

 

A remote live-work pioneer who spent 10-years travelling the globe relentlessly. (Read about that, here.)

 

Has a clear understanding of aesthetics, culture, lifestyle & influence and is a contributor and marketing consultant to the modernist magazine and society, writer for counter-culture clothing brand T*S*P*T*R and her own website The Under Rocks Travel Project.

 

A keen editorial eye that designed, built and provided the photography for this website.

 

Highly creative brand expert with a unique skill set in brand architecture, DNA, playbooks, culture marketing, brand books, growth and revenue development. 

about sarah feeney 

Under_Rocks_Consultancy_Airstream_Colorado
Doing something because you have the urge to do it, inventing the reason after. 
Tony Wilson. Co-founder of Factory Records.
 

say hello

Contact Sarah Feeney

Thanks for submitting!

creative  projects  

For a deeper dive into creative projects read about guest-editing the modernist magazine here, and about writing culture-based pieces for the T*S*P*T*R clothing brand here.

If you're just looking for a read, try this piece about Hunter S. Thompson's darkly charismatic ideology and obsession with motorcycles and firearms hereas featured in the T*S*P*T*R  Spring Summer Journal.

As a published writer & photographer for @themodernist and @tsptr, there is always something interesting to read on the U.R blog, it's regularly updated with new material and photography.


For photography: IG @under_rocks_sarah_feeneyxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

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