
Around the world in 100 signs.
An ongoing project with new signs added daily.
instagram.com/under_rocks_sarah_feeney/
Speciality spirits / lifestyle
Premium
Brand development, tone of voice and a brand engagement strategy.
Brand development and engagement for Sweet Gwendoline French Gin
A powerful, fun and glamorously risqué lifestyle gin that pays homage to the whip-cracking artistry of John Willie
Work that resonates with, respects and champions the fetish community and aesthetic
One that aligns with core customers with authenticity via consciously curated brand partnerships
Image by Albert Sanchez
Activates brand ambitions and growth with an aligned and consistent strategy
Nurtures loyalty with interactions that treat fans like friends instead of customers
Ensures activations resonate with one unified, distinct and clear voice
25+ years of global experience, best practice intel and insights
A remote live-work pioneer with a base in London, a neighbourhood agency with global insight, a Northern Londoner.
Current clients and projects:
Sweet Gwendoline French Gin
Workers Whiskey
the modernist society
Step-by-step, bookable modules specially designed for global lifestyle entrepreneurs and innovative brands evolving, refreshing or pivoting.
Build from strategy to asset and tool delivery with no contracts, retainer fees or red tape.
Everything to start, reboot or grow a brand, from Brand Books for brand creation and development, through to marketing strategy for sincere growth.
A great place to start.
Invest in services specific to your brand—let's talk!
A results-focused process that works. Our collaboration starts here.
Create a strong foundation for your brand—
at any stage of its evolution.
Want to engage fans with high-performing content that tells your brand's story?
Cut the fluff—be understood! Bring the brand to life with unique, clear and consistent language.
Contact for growth:
A powerful way of aligning to core customers with more emotional and loyal connection.
Tools and blueprints for key stakeholders and brand guardians
An illustrious career working on lifestyle and culture-based brands —was featured in the BBC documentary "Cool Hunters" on how brands infiltrate subculture for authenticity.
A remote live-work pioneer who spent 10-years travelling the globe relentlessly. (Read about that, here.)
Has a clear understanding of aesthetics, culture, lifestyle & influence and is a contributor and marketing consultant to the modernist magazine and society, writer for counter-culture clothing brand T*S*P*T*R and her own website The Under Rocks Travel Project.
A keen editorial eye that designed, built and provided the photography for this website.
Highly creative brand expert with a unique skill set in brand architecture, DNA, playbooks, culture marketing, brand books, growth and revenue development.