Around the world in 100 signs.
An ongoing project with new signs added daily.
instagram.com/under_rocks_sarah_feeney/
Brand Marketing
by Sarah Feeney
Add equity and elevate your brand at the earliest inception
Delivering a flexible and effective service for brands of all size and ambition with a guarantee that all brand marketing strategy and expert guidance will always be bespoke to each individual client.
A simple solution to securing the very best quality of know-how with a pay-as-you-go model and a step-by-step guided journey towards an optimum 360 channel mix.
This work creates the building blocks, from initial idea to brand documents and useful toolkits.
your partner to innovate, challenge and grow
Brand development and marketing "solutions" with accountability
Remarkable 360 expertise made available for everyone
—from initial idea to global consumer reach
The partner to propel your brand forward with relevance, consistency and purpose
Services to innovate, challenge and GROW
what clients and colleagues say
Terence Parris. Sports Brands & Diversity Consultant: PUMA
“People believe that the brand Sarah is working on, is talking personally to them.
I would highly recommend Sarah in roles that aim to bring brands to life.”
Work delivered:
Culture Marketing for PUMA International.
Speciality spirits / lifestyle
Premium
Brand development, tone of voice and a brand engagement strategy.
Brand development and engagement for Sweet Gwendoline French Gin
A powerful, fun and glamorously risqué lifestyle gin that pays homage to the whip-cracking artistry of John Willie
Work that resonates with, respects and champions the fetish community and aesthetic
One that aligns with core customers with authenticity via consciously curated brand partnerships
Image by Albert Sanchez
everything to seed and grow a brand
"one of the pioneers."
Terence Parris. PUMA & Diversity Consultant.
Activates brand ambitions and growth with an aligned and consistent strategy
Nurtures loyalty with interactions that treat fans like friends instead of customers
Ensures activations resonate with one unified, distinct and clear voice
25+ years of global experience, best practice intel and insights
A remote live-work pioneer with a base in London, a neighbourhood agency with global insight, a Northern Londoner.
Current clients and projects:
Sweet Gwendoline French Gin
Workers Whiskey
the modernist society
services that deliver
these services work
Step-by-step, bookable modules specially designed for global lifestyle entrepreneurs and innovative brands evolving, refreshing or pivoting.
Build from strategy to asset and tool delivery with no contracts, retainer fees or red tape.
Everything to start, reboot or grow a brand, from Brand Books for brand creation and development, through to marketing strategy for sincere growth.
A great place to start.
Invest in services specific to your brand—let's talk!
A results-focused process that works. Our collaboration starts here.
Create a strong foundation for your brand—
at any stage of its evolution.
Want to engage fans with high-performing content that tells your brand's story?
Cut the fluff—be understood! Bring the brand to life with unique, clear and consistent language.
Contact for growth:
A powerful way of aligning to core customers with more emotional and loyal connection.
Tools and blueprints for key stakeholders and brand guardians
track record
Hand-picked by VICE Media to advise on Old Blue Last beer
Entrenched brands into the local culture of 75 global cities
5 years Global Head of Entertainment Marketing at PUMA International
The subject of a BBC documentary about brands and sub-culture
case studies
These services helped build brand equity and growth...
this work is for you if:
the brand has a cult following but where's the growth?
teams need to understand and value the brand's original spark or independent, organic approach
you need industry recognised tools and documents for third party collaborations
your structure grew organically and needs making sense of as an organisation
fans struggle to navigate interactions, getting lost in silos
there's a need for one unified voice; people in the organisation describe the brand differently
you're a brand or marketing manager, brand founder, entrepreneur, you're starting, getting going, refreshing or growing
Collaborations with those making a valuable contribution to culture, operating with drive and intent and a commitment to working within the arts, design and independent publishing
Take a look
An illustrious career working on lifestyle and culture-based brands —was featured in the BBC documentary "Cool Hunters" on how brands infiltrate subculture for authenticity.
A remote live-work pioneer who spent 10-years travelling the globe relentlessly. (Read about that, here.)
Has a clear understanding of aesthetics, culture, lifestyle & influence and is a contributor and marketing consultant to the modernist magazine and society, writer for counter-culture clothing brand T*S*P*T*R and her own website The Under Rocks Travel Project.
A keen editorial eye that designed, built and provided the photography for this website.
Highly creative brand expert with a unique skill set in brand architecture, DNA, playbooks, culture marketing, brand books, growth and revenue development.
about sarah feeney
