Under Rocks Agency
brand marketing by sarah feeney
about under rocks
Brands create opportunities to bring like-minded people together.
They represent, shout about and stand-up for values and passions that are important to themselves and their fans.
Under Rocks is brand marketing that speaks to fans like friends instead of customers.
It’s for brands whose culture-based fanbase is often found underground, under rocks, and has long been favoured by business and cultural icons, innovators, mavericks and all those who think and do things a bit differently.
Under Rocks is for you if you need to develop, formalise or post-rationalise an instinctive, intuitive brand approach.
Brand Books, culture marketing and content strategy for distinctive, unique and ground breaking brands - at all stages of their evolution from concept to maturity.
A remote live-work pioneer with a base in London, a neighbourhood agency with global insight, a Northern Londoner.
One of the pioneers
Terence Parris. PUMA & Diversity Consultant.
Terence Parris
Sports Brands & Diversity Consultant
“People believe that the brand she is working on, is talking personally to them.
I would highly recommend Sarah in roles that aim to bring brands to life”
Mentoring sessions to get
entrepeneurs started or past the stumbling blocks
The foundation to a strong brand
at any stage of its evolution
High-performing content to
tell your brand's story
Identify where the audience
is for a targeted launch
brand marketing services
Under Rocks Brand Marketing is highly creative, perfectly aligned work and thinking. It covers everything needed to start, grow or refresh a brand, from workshops and mentoring services to the creation of industry recognised tools.
Its experience, intel and insight create sincere organic growth, reach and ultimately, sales.
Start with a call or a workshop and Under Rocks will guide you through a simple-step process.
Louis Lewis-Smith
Former Global Brand Ambassador Sailor Jerry
“A savvy independent networker who builds brands into culture - or is it the other way around?"
"One of the pioneers.
I would highly recommend Sarah in roles that aim to bring brands to life."
Terence Parris. Sports & Diversity Consultant. PUMA
An illustrious career working on lifestyle and culture-based brands - was featured in the BBC documentary ‘Cool Hunters’ on how brands infiltrate subculture for authenticity.
A remote live-work pioneer, has spent the last 9-years travelling the globe relentlessly.
Has a clear understanding of aesthetics, culture, lifestyle & influence and is contributor and marketing consultant to the modernist magazine and society, writer for counter-culture clothing brand T*S*P*T*R and her own website The Under Rocks Travel Project.
It's her keen editorial eye that designed, built and provided the photography for the Under Rocks Agency website.
Sarah consults on brand development formulating the launches and positioning for clients.
A highly creative brand expert with a unique skill set in brand architecture, DNA, Playbooks, Culture Blueprints, Brand Books, growth and revenue development.
Malcolm McLaren
Cultural Icon
“She really is a very bright girl."
