Under Rocks Agency 

brand marketing by sarah feeney 


Brand Marketing for the world's most innovative and unusual brands


about under rocks


Brands create opportunities to bring like-minded people together.

They represent, shout about and stand-up for values and passions that are important to themselves and their fans.


Under Rocks is brand marketing that speaks to fans like friends instead of customers.

It’s for brands whose culture-based fanbase is often found underground, under rocks, and has long been favoured by business and cultural icons, innovators, mavericks and all those who think and do things a bit differently.

Under Rocks is for you if you need to develop, formalise or post-rationalise an instinctive, intuitive brand approach.

Brand Books, culture marketing and content strategy for distinctive, unique and ground breaking brands - at all stages of their evolution from concept to maturity.


A remote live-work pioneer with a base in London, a neighbourhood agency with global insight, a Northern Londoner.


One of the pioneers

Terence Parris. PUMA & Diversity Consultant.


under rocks for


Terence Parris

Sports Brands & Diversity Consultant 

People believe that the brand she is working on, is talking personally to them.

I would highly recommend Sarah in roles that aim to bring brands to life”


Mentoring sessions to get 

entrepeneurs started or past the stumbling blocks


The foundation to a strong brand

 at any stage of its evolution


High-performing content to

tell your brand's story


Identify where the audience 

is for a targeted launch 

brand marketing services

Under Rocks Brand Marketing is highly creative, perfectly aligned work and thinking. It covers everything needed to start, grow or refresh a brand, from workshops and mentoring services to the creation of industry recognised tools.

Its experience, intel and insight create sincere organic growth, reach and ultimately, sales.

Start with a call or a workshop and Under Rocks will guide you through a simple-step process.


Louis Lewis-Smith

Former Global Brand Ambassador Sailor Jerry


“A savvy independent networker who builds brands into culture - or is it the other way around?"

Under Rocks helps those making a valuable contribution to culture.
It operates with drive and intent and a commitment to working within the arts, design and independent publishing sectors. 

case studies

VICE Media

Old Blue Last Beer

A short term innovation project - for fun

the modernist Magazine

Issue #33 JUNCTION

xGuest Editor

Sailor Jerry

Rum and Clothing

A Global Culture Program


Counter Culture Clothing Brand

Content Writing

"One of the pioneers.
I would highly recommend Sarah in roles that aim to bring brands to life."
Terence Parris. Sports & Diversity Consultant. PUMA

about sarah feeney


An illustrious career working on lifestyle and culture-based brands - was featured in the BBC documentary ‘Cool Hunters’ on how brands infiltrate subculture for authenticity.


A remote live-work pioneer, has spent the last 9-years travelling the globe relentlessly.


Has a clear understanding of aesthetics, culture, lifestyle & influence and is contributor and marketing consultant to the modernist magazine and society, writer for counter-culture clothing brand T*S*P*T*R and her own website The Under Rocks Travel Project.


It's her keen editorial eye that designed, built and provided the photography for the Under Rocks Agency website.


Sarah consults on brand development formulating the launches and positioning for clients.


A highly creative brand expert with a unique skill set in brand architecture, DNA, Playbooks, Culture Blueprints, Brand Books, growth and revenue development. 

Doing something because you have the urge to do it, inventing the reason after. 
Tony Wilson. Co-founder of Factory Records.

Malcolm McLaren

Cultural Icon


“She really is a very bright girl."


u.r. creative projects 

Under Rocks is always up to something - a published writer & photographer, there is always plenty to read and look at. Visit the u.r blog or follow photography projects and the Under Rocks travel guide @under_rocks_sarah_feeney

say hello



Website build & photography by Sarah Feeney

Cover photograph by Barbara Mazenauer