Under Rocks Agency
brand marketing by sarah feeney
about under rocks
Founded by Sarah Feeney in 2009 the London based Under Rocks Brand Marketing Agency works with distinctive, unique and ground breaking brands - at all stages of their evolution from concept to maturity.
Its highly creative and perfectly aligned work and thinking has long been favoured by business and cultural icons, innovators, mavericks and all those who think and do things a little differently, those that prefer a more culture-based, underground, under rocks approach.
Such as clients Sailor Jerry Rum, VICE Media and 805 Beer.
Via industry recognised tools Brand Books, Content Strategy Marketing and Culture Programs, Under Rocks helps rationalise and formalise an instinctive and intuitive brand approach.
Its intel and insight create sincere organic growth, reach and sales that keep your fans feeling like fans instead of customers.
With its 25+ years of industry experience, Under Rocks is well placed to offer an hour-long mentoring service, an opportunity to talk about any aspect of your brand, gain advice, sense-check thinking, or brainstorm thoughts and ideas.
With its specialist knowledge and best practice experience, Under Rocks can easily navigate diverse and eclectic cultures, topics of conversation, passions and interests, its Content Strategy service being a particular specialism.
Under Rocks is for you if your brand forms a part of someone's identity.
A pioneer in culture and lifestyle brand marketing
brand marketing services
The foundation to a strong brand
at any stage of its evolution
"One of the pioneers.
I would highly recommend Sarah in roles that aim to bring brands to life."
Terence Parris. Sports & Diversity Consultant. PUMA
An illustrious career working on lifestyle and culture-based brands - was featured in the BBC documentary ‘Cool Hunters’ on how brands infiltrate subculture for authenticity.
A remote live-work pioneer, has spent the last 9-years travelling the globe relentlessly.
Has a clear understanding of aesthetics, culture, lifestyle & influence and is contributor and marketing consultant to the modernist magazine and society, writer for counter-culture clothing brand T*S*P*T*R and her own website The Under Rocks Travel Project.
It's her keen editorial eye that designed, built and provided the photography for the Under Rocks Agency website.
Sarah consults on brand development formulating the launches and positioning for clients.
A highly creative brand expert with a unique skill set in brand architecture, DNA, Playbooks, Culture Blueprints, Brand Books, growth and revenue development.
Sports Brands & Diversity Consultant
“People believe that the brand she is working on, is talking personally to the consumer. I would highly recommend Sarah in roles that aim to bring brands to life”
"She really is a very bright girl"
Former Global Brand Ambassador Sailor Jerry
“A savvy independent networker who builds brands into culture - or is it the other way around?"