Under Rocks Agency 

brand marketing by sarah feeney 


Brand Marketing, Brand Books, Content Strategy and digital solutions for some of the world's most innovative

and unusual brands.   

about under rocks


Founded by Sarah Feeney in 2009 the London based Under Rocks Brand Marketing Agency works with distinctive, unique and ground breaking brands - at all stages of their evolution from concept to maturity. 

Its highly creative and perfectly aligned work and thinking has long been favoured by business and cultural icons, innovators, mavericks and all those who think and do things a little differently, those that prefer a more culture-based, underground, under rocks approach.

Such as clients Sailor Jerry Rum, VICE Media and 805 Beer. 

Via industry recognised tools Brand Books, Content Strategy Marketing and Culture Programs, Under Rocks helps rationalise and formalise an instinctive and intuitive brand approach.

Its intel and insight create sincere organic growth, reach and sales that keep your fans feeling like fans instead of customers.

With its 25+ years of industry experience, Under Rocks is well placed to offer an hour-long mentoring service, an opportunity to talk about any aspect of your brand, gain advice, sense-check thinking, or brainstorm thoughts and ideas. 


With its specialist knowledge and best practice experience, Under Rocks can easily navigate diverse and eclectic cultures, topics of conversation, passions and interests, its Content Strategy service being a particular specialism.

Under Rocks is for you if your brand forms a part of someone's identity.

A pioneer in culture and lifestyle brand marketing


brand marketing services

Under Rocks helps those making a valuable contribution to culture.
It operates with drive and intent and a comitment to working within the arts, design and independent publishing sectors. 

The foundation to a strong brand

 at any stage of its evolution


High-performing content to

tell your brand's story

Mentoring sessions to get 

you past the stumbling blocks

Identify where the audience 

is for a targeted launch 


case studies

VICE Media

Old Blue Last Beer

Leveraging a Fanbase

the modernist Magazine

Issue #33 JUNCTION

xGuest Editor

Sailor Jerry

Rum and Clothing

A Global Culture Program


Counter Culture Clothing Brand

Content Writing

"One of the pioneers.
I would highly recommend Sarah in roles that aim to bring brands to life."
Terence Parris. Sports & Diversity Consultant. PUMA

about sarah feeney


An illustrious career working on lifestyle and culture-based brands - was featured in the BBC documentary ‘Cool Hunters’ on how brands infiltrate subculture for authenticity.


A remote live-work pioneer, has spent the last 9-years travelling the globe relentlessly.


Has a clear understanding of aesthetics, culture, lifestyle & influence and is contributor and marketing consultant to the modernist magazine and society, writer for counter-culture clothing brand T*S*P*T*R and her own website The Under Rocks Travel Project.


It's her keen editorial eye that designed, built and provided the photography for the Under Rocks Agency website.


Sarah consults on brand development formulating the launches and positioning for clients.


A highly creative brand expert with a unique skill set in brand architecture, DNA, Playbooks, Culture Blueprints, Brand Books, growth and revenue development. 

Doing something because you have the urge to do it, inventing the reasons after.
Tony Wilson. Co-founder of Factory Records.


Terence Parris

Sports Brands & Diversity Consultant

People believe that the brand she is working on, is talking personally to the consumer. I would highly recommend Sarah in roles that aim to bring brands to life”

Malcolm McLaren

Cultural Icon

"She really is a very bright girl"

Louis Lewis-Smith

Former Global Brand Ambassador Sailor Jerry

“A savvy independent networker who builds brands into culture - or is it the other way around?" 

get in touch

Contact Under Rocks feeney@under-rocks.com


Website build & photography by Sarah Feeney

Cover photograph by Barbara Mazenauer

@Under_Rocks_Sarah_Feeney original photograph | Long Beach California