Your brands DNA with actionable guidelines
A brand is more than its visual identity alone, at its core is its brand values,
DNA, tone of voice and reason for being.
All this is captured in its Brand Book - the foundation of a solid, successful brand: one that is consistent and coherent in its messaging with a unified look and tone.
It capturers and formalises the brands thinking and vision.
Ideally, the Brand Book is done before a designer is briefed, name or logo created but it’s never too late to create your Brand Book.
A Brand Book is also for those charged with looking after, creating assets for,
or communicating the brand to others.
It’s a tool and blueprint for all key stakeholders and brand guardians.
Activation is seamless through effortless clarity of direction and easy-to-understand guidelines.
A Brand Book is for you if
your product and vision is in place but you need to formalise and organise your thinking
your brand is gaining traction and you need to ensure growth is aligned and consistent
you’re ready to work with numerous partners and agencies and need to ensure that they have clear and easy to follow guidelines