Brand Books

Your brand's DNA with actionable guidelines

A brand is more than its visual identity alone, at its core are its brand values, DNA, tone of voice and reason for being. 

All this is captured in its Brand Book—the foundation of a solid, successful brand: one that is consistent and coherent in its messaging with a unified look and tone.


It captures and formalises the brand thinking and vision.


Ideally, the Brand Book is done before a designer is briefed, name or logo created but it’s never too late to create your Brand Book. 

A Brand Book is also for those charged with looking after, creating assets for,

or communicating the brand to others.

It’s a tool and blueprint for all key stakeholders and brand guardians.

The Brand Book needs to be clear and consistent and include all the elements of the brand so that without asking too many questions any service provider is clear on what the brand is and who it is targeting.  

​This content is then delivered in a beautifully executed and presented Brand Book, bringing the thinking to life across all aspects of a brand's look and feel.


Its activation is made seamless through effortless clarity of direction and easy-to-understand guidelines. 


A Brand Book is for you if: 


  • your product and vision are in place but you need to formalise and organise your thinking

  • your brand is gaining traction and you need to ensure growth is aligned and consistent

  • you’re ready to work with numerous partners and agencies and need to ensure that they have clear and easy to follow guidelines 

Brand Books are available in two versions: essential and deluxe.

The Brand Laboratory is the perfect place to start the Brand Book work. The cost of the workshop is included in the Brand Book service fee. 

Prices for Brand Books here.

If you're unsure which is right for you, consider a Brand Help Hotline, the cost of which is redeemable against a Brand Book booking.