Sarah Feeney

Founder & Director of Under Rocks Ltd Brand Marketing Agency.

Brand Marketing for some of the world’s most innovative and unusual lifestyle brands & entrepreneurs. Culture and Lifestyle Marketing, Brand Books, Content Strategy. Digital solutions are a specialism. Based in London with global insights. 


Unique ability to position alcoholic beverages in a lifestyle context: 7-years SAILOR JERRY Global Cultural Director (role creation & execution); launched Old Blue Last – a beer by VICE Media; developed launch playbooks for 805 BEER and provided consultancy for REYKA Vodka.


Remote live-work pioneer, Under Rocks has globally acquired cultural insights for 40 countries having entrenching Sailor Jerry Rum into the local culture of 75 cities. 


Experienced within industry sectors: alcoholic beverages, culture, arts, hospitality, music, fashion, sports, entertainment, publishing, health & wellness.

Under Rocks creates high-performing Brand Books and digital Content Strategy to tell your brands story.

Marketing Services:

A brand is more than a visual & creative identity, it has a DNA, tone of voice & purpose. Capture this in a Brand Book - the foundation for a solid, successful brand at any stage of its evolution or growth. Ensure your brand has a consistent & unified message with a clear aesthetic and actionable guidelines.


Ensure your Digital Marketing attracts & converts prospect visitors and improves SEO with high-value, useful and meaningful editorial-style content - allow fans to discover and engage with your brand organically with Content Strategy Marketing.

Under Rocks is also a specialist at Culture Marketing - add brand equity with cultural & geographical touchpoints through which to seed & elevate your brand at the earliest inception. Intimate intelligence on what resonates with culturally influential communities of people, globally.

If you're just looking for advice, aren't sure where to begin or which service is right for you, try the Brand Help Hotline, the price of which is redeemable against any future booking.

The kettle is on and waiting.

“She really is a very bright girl” 
Malcolm McLaren