An interactive workshop to define and refine your brand
Capture prospect fans at the first interaction.
This workshop will ensure your brand instantly resonates with the target audience; its sense of purpose and values consistent and clear.
Master the art of creating distinct and unique messaging and aesthetics.
Ensure strategy is aligned, activates your brand and delivers on growth objectives.
The Brand Laboratory takes place over a 3-hour workshop or as a full day as a more intense creative workshop.
If necessary, the workshop can be held online.
The workshop follows an interactive Under Rocks format.
Under Rocks will prepare everything - all you need to do is bring felt tips and enthusiasm.
This session works best with the brand owner (s) /GM and/or brand founders.
What to expect on the day.
Over this collaborative session the brand workshop will help organise and formalise the brand values and mission and help determine the brand direction.
It will clarify the brand essence and USPs: its ownable space.
Discuss and plan how best to position the brand offering and how best to market this for the new world/mood.
Together, we will work through the following prompters:
1. The brand in your own words.
Talk Under Rocks through your product or service, the customer journey and your brand ambitions - bespoke solutions are achieved through listening.
2. Brand audit.
To establish the brand inventory: what strategy, materials and assets are already in place to realise these ambitions. Are these aligned and consistent, where are the gaps and what brand work is still to be done?
3. A deeper dive.
What is your brand an authority on and what are its expressions and interests. What is it’s voice and how is the brand brought to life.
From here, Under Rocks will propose a project overview: how it could deliver on the workshop to build unique, bespoke industry recognised tools via any of the services it offers.
Or, if you prefer a diy approach, use the workshop as a mentoring service to create your own brand tools instead.
Book additional check-ins and follow-up workshops to assess progress.
Benefit from extra help to get you through any stumbling blocks.
As an additional service, request a set of follow-up notes or a 500-word mission statement to serve as the basis of your brand work.
This branding workshop and story fact-finding mission acts as a powerful group brainstorm and team-building exercise.
It is most effective when used as the precursor to the Brand Book work: serving as a brand immersion for Under Rocks to fully understand the brand, its positioning, vision, goals, aesthetic and tone of voice.
If you're unsure of how or where to start, consider a Brand Help Hotline.