Culture Programs and Playbooks

Earn brand equity

Culture Marketing is a specialism of Under Rocks. 

Bringing culture into your brand is a deeply powerful way of aligning to core customers with more emotional connection.


Through creative endeavours within focused cultural areas brands immerse authentically, becoming part of that culture from within.


The best brands push boundaries, bringing new talent to the fore, always contributing not appropriating.


It combines storytelling as told by you on brand owned channels and is amplified by like-minded, influential partners. It’s from this context that Under Rocks works with brands to develop bespoke cultural programs.


Based on key marketing pillars the agency workshops with clients the what, why and who. The goal is to fuse a brand into the right culture with the best possible output and opportunity to return on investment.


Media partnerships, artistic talent and ambassador programs can all be crafted to bring your brand to life through creative expression. Under Rocks also undertakes global talent searches.

Unique and sincere relationships that deliver commercially astute deals for activation are best nurtured by those with whom the relationship has been formed; executed as an on-going process, on a retainer fee.


Bespoke to the needs of the brand and the business, start with a Brand Laboratory workshop -  establish how culture marketing can work for you. 


Support this work with a Culture Blueprint.


Still unsure which service is right for you?

Try a Brand Help Hotline, the price of which is redeemable against all future bookings.